Rate and share leisure spots with mobile social networking app
NiteHawk, a new app for iPhone, iPad, and Android, helps users to find and rank the leisure spots close to them. It is available for free in the iTunes App Store and Google Play.
The app provides listings of hotels, restaurants, bars, clubs, and lounges in the United States. Once registered with the app, the user can rank and comment about each leisure spot. Users can connect with each other and see new ranks and comments from their friends. With the help of the Ranking feature, each spot can be filtered and their ranks can be viewed based on the crowd, music, and drink type.
NiteHawk gives two types of ranking: General and Detailed. Once a user ranks a spot as “Frozen – Dead and Done,” “Chill,” “Heating Up,” or “On Fire,” the Detailed Ranking screen is then available. The user can then rate the capacity and ambiance of the crowd, estimate the gender balance, tick off the types of music played, rate the strength and pricing of the drinks, evaluate the service, and record the cover charge and time spent waiting to get in.
The users can also post comments and upload photos of each spot. Comments and pictures can be shared within the NiteHawk network and to social media networks like Facebook and Twitter.
To enable the search based on location, the app also offers a Map and List feature. The Where Are You feature allows the user to view or rank leisure spots in the nearby areas based on the current location of the user. Users can also search major metropolitan areas or for specific spots.
The NiteHawk app was developed by Zco Corporation, one of the largest mobile app developers in the world, for Andrew Boston.
Last week, we talked about generating buzz for an app before it hits the market. What about the app that’s already out there? Post-release marketing takes you from the initial launch through updates and, ideally, growing success.
Keep advertising. Web and mobile ads can still be used to promote your now running app. In print, QR codes can be implemented into magazines, press releases, onto your website etc. for people to scan and download your app directly.
Encourage talking. As stated before, word of mouth truly is one of the best ways to get free advertising. The big, inviting tweet button in Flappy Bird helped that app become the talk of Twitter. Engage people in discussion about your app through the use of social media, in-person conversation, or on other relevant websites. If people like your app they will talk about it, and if they talk about it others might too.
Get linked. Compose blog entries for your own company’s site and also offer guest blog entries to sites whose readers might be interested in your app. Review sites and forums are also a great place to get discussion going about your mobile app, as long as you’re not simply blasting out pleas for downloads. The more credible sites link to your own, the higher your app ranks in web searches.
Distribute the news. Newsletters are another great way to keep your app in people’s minds. Not only can you let consumers know what is going on within your company but you can also promote your app and share information that they might share themselves – with your name attached.
Enter contests. For example, www.bestmobileappawards.com has a contest where companies can submit their apps to be considered for various awards. If a company wins it will be mentioned in a press release, which will be shown on at least 40 different news sites. Even if a company does not win it still provides for increased app downloads and traffic to their site.
Staying up to date and constantly looking for new ways to promote your app will be your biggest help in creating mobile app popularity. To get started on development or speak to a mobile app expert, call (603) 881-9200 or email us.
With more than two million mobile apps competing for consumer attention, learning which practices work to set your app apart is crucial. In this two-part series, we’ll cover both pre-marketing and post-release marketing. This week, let’s talk about some of the things that help generate buzz before an app is available to the public.
Know your audience – and target them. Who might use your app? Do they have common interests or demographic characteristics? Knowing this will allow you to promote in places where your audience will see the posts and hopefully want to become engaged in discussion.
Scope out the competition. While competitors can be a threat, they can also provide for an opportunity. If you have a competitor who has developed a similar app, you can go and look at customer reviews to see what they liked and what they didn’t like. Take those findings to tweak your app into a better version.
Let the world know what’s coming soon. Teaser websites are a great way to get people excited for your upcoming app. Spill a few exciting details about the app but leave people hanging so they want to check it out after launch. Have curious visitors sign up to be notified upon its release.
Design for success. The aesthetics of an app are almost as important as the functionality. If an app’s logo or screenshots are not appealing, why would people want to find out more about it? You could have the best app in the world but if you don’t take the time to focus on the design, it’s unlikely that people will want to take the time to discover more.
Get social. Finally, social media platforms like Facebook, Twitter, and LinkedIn encourage people to get talking about your upcoming app. On these sites you can share information, start discussions, and purchase ads. Constant engagement with your audience is what will bring you the most success. Word of mouth is the best way to start trending, increasing demand before your app’s release.
In fact, building social connectivity into your app during development is one of the best ways to get it noticed once users start downloading – but we’ll discuss that next week. To find out more before then, give a Zco mobile app development expert a call at (603) 881-9200 or email us.
Pass-and-play or solitaire mobile strategy game for up to 4 users
The famed creator of the board game SEQUENCE®, Doug Reuter, proudly introduces the iPad App version of QB8™! Players combine complex strategy that includes cards, dice, and distinctively designed cubes. The app is available in the iTunes App Store for $1.99.
The game of QB8™ can have up to four players. One player can play against the iPad, or two to four players can play by passing the iPad around. To win the game, a player collects two cubes of each color, and the numbers on those eight cubes must add up to 28.
The game contains 48 Game Cubes: 12 each of red, blue, green, and black. Each cube also presents a digit between 1 and 6. Players collect cubes one at a time.
In the beginning of the game, players get six cards. Players can get a cube either by matching a card from their hand with the same color and number of a face-up cube or by rolling the dice.
Depending on the result of the roll, the player can lose a cube, gain a cube of their choice, or be allowed to take a cube from another player.
At the end of each turn, players have the option to discard one cube. Players can also pass without obtaining a cube if none of their cards or dice matches an available cube.
QB8™ includes three clues on winning the game directly from its inventor, Doug Reuter. As the creator of SEQUENCE®, a best-selling game since 1982, Reuter brings an intense strategic mind to this new game.
Doug Reuter stated, “I believe QB8™ will prove to be extremely popular. Of all the people who test played QB8™ during its development, I’m still looking for the first person who does not like QB8™!”
QB8™ was developed by Zco Corporation, one of the largest app development companies in the world, for Doug Reuter.
Earlier this week at the Geneva Motor Show, Apple unveiled CarPlay, a technology for thoroughly integrating the iPhone into automobiles. It is planned for 2014 models of Ferrari, Honda, Hyundai, Jaguar, Mercedes-Benz, and Volvo cars; other partners include BMW, Chevrolet, Ford, Kia, Land Rover, Mitsubishi, Nissan, Opel, Peugeot/Citroen, Subaru, Suzuki, and Toyota.
Carplay will make Maps, Phone, Messages, and Music apps available on touchscreens built into dashboards and via voice control through Siri. Select other apps, like iHeartRadio, Spotify, and Stitcher, will also be compatible.
What about right now? A ton of apps already exist for use on the road – not with as much integration, but for independent use no matter what make, model, or year your car is.
DashCommand: This app taps into the data generated by your vehicle’s computer.Monitor fuel consumption, horsepower, and torque in real time and enjoy customizable gauges. It also uses GPS and accelerometer sensors on the phone to provide gauges like the inclinometer. A four-time SEMA Global Media Award winner, DashCommand supports all OBD-II and EOBD compliant vehicles worldwide, though a separate hardware interface is also required. The app is currently available for iOS and Android.
Trapster: As the name suggests, Trapster is an app that alerts drivers about various traps and hazards in real time. It relies on more than 20 million drivers worldwide reporting accidents, construction zones, traffic jams, and police patrols. With appropriate alerts issued by the app, drivers in specific areas can change course or slow down. The app is free on iOS, Android, Windows Phone, and BlackBerry platforms.
Parker: Always have difficulty finding a parking spot in the traffic hustle? Parker aims to make that problem go away. The app provides live parking availability information in more than 30 cities and universities in the United States and United Kingdom, with more general information for over 24,000 lots and garages. Color-coded maps guide drivers to open spaces, and filters can display EV charging stations, handicapped spots, hours, pricing, and payment options. The app is currently available for free for Android and iOS.
Craftsman Garage Door: More than a simple remote, this app lets drivers check if they have left the garage door open wherever they are. It also opens and closes the door to provide unattended access to neighbors, friends, or contractors while the homeowner is away. Of course it requires a compatible Craftsman garage door opener, but the app itself is free for the iOS and Android platforms.
If you are thinking of building some cool car apps, speak with our experienced team, who can help you in bringing your app idea into reality. To speak with a Zco mobile app development expert, call (603) 881-9200 or email us.
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Nashua, New Hampshire (NH) 03060,