The Importance of App Marketing Services
Bring attention to your app and increase downloads
There are more than 800,000 apps each in Apple’s iTunes App Store and Google Play, making it a challenging task for your target audience to locate your applications.
With the right app marketing strategies, your app could rise higher in search results.
Zco’s app marketing services can help boost app downloads and app ranking and provide maximum exposure to your app.
App marketing requires exclusive industry knowledge, which comes naturally to Zco Corporation from having developed countless apps for mobile platforms.
App Store Optimization Is Essential
A number of factors can increase your ranking in the app stores. One of the primary focus areas is App Store Optimization (ASO), whether your app is made for iOS, Android, Windows Phone, or BlackBerry. Because 63% of apps are found via search, ASO is the most powerful way of enabling customers to find your new mobile app in the app stores. With the help of ASO your mobile app’s ranking can increase, making more downloads likely.
For effective app store optimization, key focus needs to be given to the app name and keywords. The app icon design and screenshots also play a vital role in ASO and the app marketing field. The app description then convinces the customer to download an app. Downloads and rankings are also increased by positive customer reviews. By using a variety of techniques including social media, SEO, press releases and videos for app marketing, we can generate a great buzz for both new and existing apps.
Zco’s App Marketing Services
Zco can choose the perfect marketing mix for your mobile app. We offer our esteemed clients some irresistible goodies, including a media kit, app store optimization, and co-marketing.
The media kit includes several pieces. Zco’s marketing copywriters assist the client by writing a press release, describing the app. High-resolution app images showcase the app’s features, providing better marketing results.
Co-marketing consists of various services like participation in case studies, links on our website, promotion of the launch on all our social media pages.
We also offer some add-on services. Ask us for a quote!
- Submission to app review sites
- Manual distribution of press release to relevant blogs and websites
- Press release distribution through a wire service to several news outlets including the San Francisco Chronicle and Yahoo! News
- Complex video demonstrations or promotional announcements, including actors or 3D elements
- Custom website development
- Search engine optimization
- Social media optimization
- One page template website
Simple design template, contact page required by Apple
- Simple video demo
- Brief walkthrough video simulation of the application
- YouTube optimization included
- App store descriptions written by our team of marketing copywriters
Please view samples of the striking videos that we have developed in our video library and press releases
in the Zco Times.
We understand the dynamics of app marketing like no other. For more information
on app marketing and other services provided by us, please give us a call at 603.881.9200
or hit the
button to have us help you.