On Wednesday, November 19th Zco opened their doors for the 25th Anniversary Fall Harvest event. The celebration was hosted in the Riverview Café at our corporate headquarters, Nashua’s Millyard Technology Park. The event was full of food, networking, and lots of fun.
Katie Meurin, Director of Marketing, greeted everyone as they entered the celebration.
One of the biggest hits was the pool tournament. Laura Millar, Marketing Specialist, managed the bracket and both Zco employees and guests participated in the friendly competition.
Another activity guests enjoyed was the pitching booth. Businesses were able to discuss their app idea with Don Austin, Vice President, and Courtney Caudle, Account Executive. This allowed attendees to get answers to their app development questions.
At the event we made sure to recognize our clients. Many of the attendees enjoyed playing games including Hungry Bunnies 3D, AgRacer, QB8, and Dino Fight.
The highlight of the evening was the ceremonial ribbon cutting. John Olapurath, Founder and President, gave a brief speech thanking everyone for attending. After the speech, the executive team including Linda Reilly, Chief Financial Officer, and Don Austin, Vice President, stood next to Olapurath while he cut the silver ribbon in honor of our silver anniversary.
Overall, the event was a huge success thanks to the members of our local business community. We appreciate everyone who came out to celebrate with us and enjoyed learning about your businesses. We look forward to seeing you at future events and out in the local community!
This year marks Zco’s 25th anniversary. When we started, there were no smartwatches, no smartphones, and only the most basic touchscreens. Desktop computers had a fraction of the power they possess today.
Zco was founded in 1989 by company president John Olapurath, a UNH graduate. Olapurath created Zco Corporation after selling another New Hampshire business, AimTech, to a company owned at the time by Microsoft’s Paul Allen.
Zco’s roots in custom software, including desktop and backend applications, evolved with the emergence of mobile technology. Olapurath saw the potential in Palm, Windows Mobile, and BlackBerry devices and positioned the company to take full advantage of the smartphone revolution. Its current mobile app development services cover iPhone, iPad, Android, and Windows Phone devices in addition to legacy technology.
Olapurath now personally oversees the company’s sole in-house product, PublicEye, a public safety solution used by police and fire departments nationwide. New Hampshire’s own Bedford and Portsmouth fire departments can be found on its website giving testimonials about the solution. Zco’s company Vice President Don Austin, who has been with the company for over 15 years, manages the custom software side of the business.
Zco moved its headquarters from Hudson to a larger space in Nashua at the end of 2012. Its unique culture includes plenty of young professionals, badminton tournaments in its company court, twice weekly personal fitness training, weekly company lunches, a corporate retreat in Maui, electric car charging stations, company kayaks for the Nashua river, and more!
Regular readers of our blog know us as a “tried-and-true software development company” with core competencies in mobile app development, enterprise software, and animation services. Since 1989, Zco has been serving clients worldwide including Verizon, Liberty Mutual and John Hancock. In addition, we have worked with local businesses such as NHPR, The Rotary Club of Nashua West, and The Humane Society for Greater Nashua.
To commemorate our 25th year in business, Zco Corporation is hosting a fall harvest celebration on November 19, 2014. The event will be held from 5:30pm-8pm at the Riverview Cafe in the Millyard Technology Park in Nashua, New Hampshire. Registration for the event is available at zco.com/events.
Great Falls, MT - Landmarks AR mobile application was recently updated with the latest imagery to provide travel enthusiasts a top-notch experience. The ad-free application is available on iTunes App Store and Google Play for $2.99.
Landmarks AR mobile application was created by 3 travel and outdoor enthusiasts, Snipes, Kovacich, and Seltzer. They all loved exploring new sites and the world around them, but noticed there was no mobile solution to identify both natural and man-made landmarks. This brought them to Zco to build an app they believed would not only assist them, but all other adventure seekers.
Landmarks AR acts as a user’s tour guide to both natural and man-made landmarks around the world. The application provides real-time on-screen info about nearby locations and key points of interest by linking with Google Maps and Wikipedia.
Landmarks AR can be used in two different positions. The first position is when the consumer holds the device vertically in the landscape orientation. In this view, pins indicate landmarks overlaid on the map. The second position requires the consumer to tilt the screen flat. In this position the user can see a topographical map with nearby landmarks. Once a point of interest is discovered, tapping on the pin can open more information about the landmark. If the user does not wish to view a map there is a list feature that can be activated by tapping anywhere on the map.
App users do not just need to settle for all the landmarks, but they can target the categories based on their favorite activities. To set up the feature the user goes to the settings and updating categories and sub-categories. All of the categories below include items that the creators stumbled upon on their many adventures.
Categories and Sub-Categories:
Urban: airports, local parks, monuments, schools and universities, stadiums, and miscellaneous
Parks and Forests: national forests, national parks, state forests, and state parks
Recreational: golf, hiking, and skiing locations
Mountains: caves, cliffs, ranges, ridges, and summits
Water: dams, islands, lakes, oceans, rivers, springs, streams, waterfalls, and other bodies of water
Each of these specified categories and sub categories can be adjusted based on location. There is an adjustable range slider that goes from 0 to 100 miles depending on the travelers range. If the consumer decides they reach a landmark and wish to save the location there is a Favorites and My Places. These locations can be can be referred at any time no matter the location near or far.
The application also has the ability to share any of the landmarks you have visited or wish to visit with friends on Facebook and Twitter.
Enjoy your next traveling adventure and let us know if you use the Landmarks AR application.
Creators Ben Snipes, Mark Kovacich, and Ryan Seltzer are from Great Falls, MT. Their shared appreciation for the beauty and recreational opportunities provided by their home state inspired the Landmarks AR app. When they could not find an app for identifying what mountains or rivers they were encountering during their travels, they came up with Landmarks AR. Ben, Mark, and Ryan hope to connect the users of Landmarks AR with the information they need to identify, share, and enjoy every landmark they encounter in their adventures.
Everyone’s heard the Cinderella stories. A group of friends come up with a revolutionary idea, seek out seed money from venture capitalists, and strike out. All hope seems lost… until they post their idea to Kickstarter and are funded within a week!
The crowdfunding strategies behind these successful campaigns are omitted all too often. The teams use social media, cunning marketing, and branding to create a public buzz leading their Kickstarter projects to success. And for every media hit with a famous spokesperson and nostalgia clout like Reading Rainbow, there are thousands of successful, quieter campaigns.
This is great news: if fairy dust is not responsible for their success, then the strategies can be learned! We’ve created a list of the 5 indispensible crowdfunding tips.
Very few people seek out projects to fund on their own. The vast majority of your potential investors will find your project through social media, news outlets, or word of mouth. Remember when the potato salad guy went viral?
Before you even launch your campaign, figure out who your potential customers are. Are they busy parents? Exercise enthusiasts? Establishing your customer base will inform every part of your crowdfunding campaign: which social media platforms to use, which blogs and websites to court for articles, and the design and voice of your campaign materials. If you’re marketing to young male gamers, then your Tweets, emails, and visuals should appeal to young male gamers.
Now it’s time to appeal to their hearts. Excite them! As your teachers used to say, “Show, don’t tell.” Tell stories, whether from real experiences or hypothetical ones. Make your campaign vibrant and personal. Citing specs isn’t enough: you have to show your funders how this product will help them or someone they love.
Create prototypes and concept art, or even a video trailer to introduce your idea to the public. Media has the power to excite and engage people in a way that words alone can’t touch. The team at Gowyim asked Zco to develop a game trailer and promotional video to highlight the potential of their game concept. Their IndieGoGo campaign can be found here.
Create dedicated social media accounts for your product. Tweeting your smart pitches as “soccerplayer88” is a quick way to lose your credibility before you’ve even built it. Create brand-focused accounts dedicated to sharing content on the problems you’re going to solve and the benefits of your idea.
Now, don’t go crazy and create accounts on every single platform. Be strategic. Who is your potential audience? How much time can you dedicate to posting and interacting? At the very least, establish your brand on Facebook and Twitter. Depending on your audience and product, consider other major platforms, such as Google+, Pinterest, and YouTube. Share relevant and share often. Build relationships. Follow and RT. In short, be someone that other people want to follow and share!
Your idea should be ready to go the instant you post your campaign. Whether you have developed final prototypes or story-boarded your entire game, it is important that you know your product inside and out. More specifically, it’s important that you convey this confidence and depth of knowledge to your potential funders. Be specific and clear about why your product is a one-in-a-million idea.
Make your campaign the best, too. Take a look at this list of the highest-grossing crowdfunding projects. Browse through recently successful campaigns on the site of your choice. Jot down notes. Odds are, if something appeals to you, it will appeal to many other investors.
Crowdfunding campaigns are not “set it and forget it” moneymakers. They take time, and a little elbow grease. A successful campaign requires time and energy throughout its lifespan, which can be up to two months. Some crowdfunding ventures will pick up momentum on the first day, and others will scoot in under the wire. It is important to make the commitment to see things through to the end. After all, if you don’t believe in your project, who will?
In the end, you need to be your idea’s best cheerleader. Your project is worth funding! Say it loud, and say it proud!
To learn more about Zco Corporation’s creative services, click here or give us a call at 603.881.9200
After September’s unveiling of the iPhone 6 and iPhone 6 Plus, yesterday’s Apple announcement might strike some as an afterthought. But with a bit of new hardware and some promised software updates, the company brought one of its buzzwords to fruition.
Getting iOS and Mac OS X to talk to each other has been a goal ever since the introduction of iCloud. With iOS 8 (and the 8.1 update, available Monday), Apple enabled the concept they called Continuity on the mobile side; now, OS X Yosemite brings it to the desktop.
The idea behind Continuity is that not just files are available between devices, but your workspace itself. Get up from editing a document on your iMac and the same document is made readily available on your iPad – a technology called Handoff. Phone calls and cellular Wi-Fi hotspots can be initiated on an iPhone right from a MacBook.
Yosemite also includes a host of other new features, like a refreshed Safari web browser, signing PDFs with laptop trackpads, screen sharing, and iOS 8 screen recording.
Last year’s iPhone 5s introduced Touch ID, a fingerprint sensor on the home button that could be used to unlock the device. Both new iPads shown off yesterday now include the same sensor.
The iPad Air 2 is even thinner than the first iPad Air, and – as Apple was eager to point out – less than half as thick as the original iPad, making it the thinnest tablet on the market. Its 9.7” screen and 2048x1536 resolution are the same as before, but the laminated screen and antireflective coating should make it clearer. It does have a faster A8X processor and more advanced rear camera.
An iPad mini 3 was also announced, with only Touch ID (and a $100 price difference) to distinguish it from the iPad mini 2.
Other than a spec bump, the newest Mac mini didn’t change much from the previous generation. If the $499 base model isn’t enough, there are options for more memory and a 1TB solid-state flash storage device – which Apple is calling the Fusion Drive, despite its (presumed?) inability to generate energy from deuterium.
The latest iMac, on the other hand, trades on its Retina 5K display. The 27-inch screen has a resolution of 5120x2880, and along with a 3.5GHz quad-core Intel Core i5 processor, 8GB of RAM, and that 1TB Fusion Drive, it makes for an expensive $2,499 base model. There’s still a model with a paltry 21.5” 1080p display for $1099 for all you cheapskates, though.
Are you exited about the latest Apple gear? Let us know in the comments!
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