Inbound Marketing Summit (IMS) Banner
Photo Credit: IMS

Zco Corporation had the opportunity to sponsor the Inbound Marketing Summit 2012 (IMS) at Boston's Hynes Convention Center held on October 23-24.

The summit brought over 1,000 marketers together to participate in 45 sessions aimed at defining, building, and producing a successful marketing strategy. The goal was to promote the importance of advanced marketing plans and dynamic ways of putting those practices into action. The IMS Boston website described the conference as "the premiere event for enterprise CMOs, business leaders, agency executives and their teams to learn and leverage digital, mobile and social media marketing."

Courtney Leclaire and Brian Kelley at IMS 2012

Zco's Brian Kelley, Courtney LeClaire (pictured above), Katie Meurin, and Kevin Morrow engaged and entertained while demonstrating how mobile apps, 3D content, and augmented reality (AR) can be effective marketing tools.

The Summit's 60 speakers shared their expertise in areas such as SEO, social strategy, online video, and internet broadcasting. The Zco team took some time away from their pod to attend sessions including mobile websites, digital marketing, and the importance of social media.

Augmented Reality App Demo
A demonstration of augmented reality at the Zco pod

With the encouragement to adopt social media platforms, marketers took to Twitter and shared their quotes, ideas, and statistics from IMS 2012:

IMS twitter share by Berry Insurance
IMS twitter share by Andrew Moravick
IMS twitter post by Salvatore Giliberto
IMS twitter share by Melissa Dirth
IMS twitter share by Alicia Williams

Keep an eye on this blog to see where we’ll show up next!

Tags: augmented reality, digital marketing, inbound marketing boston, mobile app development, Mobile Apps, mobile website hynes convention center