On January 24 and 25, Zco Corporation had the opportunity to sponsor and exhibit at the 2nd Annual Pharmaceutical Public Relations and Corporate Communications Conference in Boston, MA.

Q1 Productions - Dedicated to Quality First The conference, organized by Q1 Productions, brought professionals in the pharmaceutical industry together to discuss the importance of public and internal communication. Industry leaders, including Eli Lilly and Johnson & Johnson, presented their communication experiences in crisis, public relations, and internal situations.

David Asplund and I showcased Zco’s abilities in enterprise software development, including 3D animation and augmented reality. Mobile application development is a fast-growing area in the healthcare industry. The most recent HIMSS survey shows that half of clinicians are planning on utilizing more mobile devices in the next year, and 40% of healthcare providers are interested in mobile apps that can show medical information to their patients.

Augmented Reality Background Display While away from the booth, David and I participated in discussions on social media, internal communication and the effectiveness of digital campaigns. Many of the companies represented at the conference, including Millennium and Johnson & Johnson, have already initiated or are exploring the inclusion of a sophisticated mobile campaign, which utilizes 3D animation, internal software, and front-facing applications.

We were pleased to offer information on the use of mobile devices in the healthcare industry, a field that is relatively young but growing quickly.

Don’t forget to keep an eye on this blog to find out where we’ll be next!

Tags: 2nd Annual Global Pharmaceutical and Medical Meetings, 2nd Annual Pharmaceutical companies meeting, ability to developing custom software, Developing Mobile Medical Apps in Fast Growing healthcare industry