Zco Corporation is an annual sponsor of the American Marketing Association Boston Chapter, and last night we had the honor to attend and exhibit at the largest event of the year! The AMA CMO Roundtable featured marketing executives from all industries gathered to learn about purpose marketing and how the strategy increases revenue.

AMA Boston CMO Roundtable Panel

The event began with a networking reception. During this time everyone gathered in the banquet hall and discussed marketing trends, made valuable connections, and talked about implementing mobile apps in future marketing strategies.
After the networking it was time for the CMOs to educate the audience about purpose marketing and how they implemented the strategy into their organization. The panel of educators consisted of Justin Steinman, CMO GE Healthcare IT; Kathy Klingler, CMO Santander Bank; and Lisa Usworth, CMO Arnold Worldwide. The moderator was David Rich, Senior VP Strategy & Planning Worldwide at George P. Johnson Experience Marketing.

Throughout the presentation the audience was intently focused on learning all they could from marketing industry leaders. Steinman had great insight about the struggles of marketing within the healthcare realm due to legal restrictions. Klingler shared her expertise about rebranding and how customers can have a positive influence on the future of a B2C business. Finally, Unsworth spoke about pushing marketing and advertising boundaries. All three presenters held the audience's attention until the very end, especially when the audience was able to interact with the panel and ask questions.

AMA Boston CMO Roundtable Audience

Overall, Zco had a successful night of both learning and networking. We look forward to seeing colleagues at future AMA events, and local networking events.

Tags: ama boston, american marketing association, cmo marketing, events boston, marketing communications