Pessimistic commentators have been predicting the end of Research in Motion for some time now. In a way, the company made that prognostication come true yesterday – it’s being renamed what everyone calls it anyway: BlackBerry.

CEO Thorsten Heins made the announcement at the BlackBerry 10 Launch Event in New York City before turning to the new operating system and new devices that RIM teased for so long. “One brand. One promise. Our customers use a BlackBerry, our employees work for BlackBerry, and our shareholders are owners of BlackBerry,” Heins said.

After that bit of business was attended to, Heins introduced two new handsets.

BlackBerry Z10  features The BlackBerry Z10 comes in the form factor we’ve come to expect from modern smartphones: a pocket-sized rectangle with the front dominated by a 4.2-inch high-resolution touchscreen. Inside there’s a 1.5GHz dual-core processor and 2GB of RAM. The 8-megapixel rear camera can shoot full HD video, and the front camera checks in at 2 megapixels.

Blackberry Q10 features

The BlackBerry Q10 looks more like a traditional BlackBerry, with a QWERTY keyboard below a display. This screen is touch-sensitive as well, and the Q10 also features a dual-core processor. The phone is made from a glass-weave material that BlackBerry claims is lighter, thinner, and stronger than plastic.

Some features of the new OS, like BlackBerry Flow and BlackBerry Hub, were known months ago; others were just unveiled yesterday. BlackBerry Story Maker, for example, allows users to edit videos and add titles right on the handset. The company also boasted that 70,000 apps are available for BlackBerry 10 – falling far short of the iTunes App Store or Google Play, to be sure, but an impressive number to have on launch day.

The Z10 is scheduled to be available today in the UK on a number of providers. Other parts of the world will have to wait just a bit; Canada gets the Z10 on February 5, and the UAE gets it on February 10. In the United States, Verizon Wireless, Sprint, AT&T, and T-Mobile will each offer the Z10 beginning in March starting at $149, according to Ars Technica.

If you’d like to jump on the BlackBerry 10 train with your own app, email us to get in touch with our app development experts!

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