Leading mobile phone competitors, including Microsoft, HTC and Nokia, have filed requests to invalidate Apple’s trademark rights to the terms "App Store" and "Appstore." The argument is over the terms' lack of distinctiveness. The competitors, which also include Amazon, claim that the term "App Store" is generic, similar to terms such as "clothing store" or "grocery store," and therefore should be made available to anyone selling apps.

Currently, Apple owns the exclusive rights to the terms “App Store” and “Appstore.” The trademark battle is in pursuit in both the United States and Europe.

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