In the quest to pull patrons into their businesses, retail stores and restaurants are implementing mobile loyalty apps. These apps allow businesses to reward their customers with free goodies, discounts, and reward points upon purchase.
Loyalty reward apps can also enhance interactivity with the public. They provide valuable customer data, like customer behavioral patterns and preferences, as well as a means for customers to offer direct feedback. Besides, loyalty apps relieve the hassles of carrying (or more likely loosing) wallet or keychain reward cards.
As reported in the Charlotte Observer in May, a recent Borrell Associates Inc. report predicted that mobile location-based promotions will capture 64% of local digital marketing spending in 2016. Other data in the same piece, from Deloitte, indicated that smartphones would “influence” up to 21% of all purchasing decisions at U.S. retail stores in 2016.
Mobile reward apps are not necessarily restricted to a single store. By partnering with multiple companies, they provide cash returns or gifts, rewarding the customer with more than just an in-store discount. Loyalty Reward apps are often used by restaurant chains and the successful aspects of a loyalty program can both attract new customers to a restaurant and help to retain them.
Big Internet companies are getting into the game as well, according to All Things D. Cloud storage provider Dropbox just purchased Endorse, which offered deals on products from its partners, which included Nabisco, Proctor & Gamble, Pepsico, and other food giants.
Some of the top mobile loyalty apps, and examples of mobile loyalty success stories include:
Are you considering developing loyalty reward apps for your business? To speak with our experts about your idea, call (603) 881-9200 or email us!
Zco Corporation is a custom software company with headquarters in Nashua, New Hampshire, USA specializing in mobile app development, enterprise software, and 3D animation.
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