It is thought, in order to maintain a successful business, you must maintain an overwhelmingly unbalanced scale of seriousness over playfulness. You are expected to stay off your personal social networks, stay away from social games, and if you are caught playing a game on your mobile device you’re in for it! Some would still argue that allowing your employees to be more frivolous would lead to a complete and utter collapse of that company’s integrity.

Applications of game theory in business

Well the times are changing and this isn’t

Office Space; we are in a new digital world and Lumbergh isn’t the boss. Or so we hope not. As a business owner you need to look at and consider who your employees are. They are not laborers from the Industrial Age. Instead they are digitally savvy, and likely the first and second generation of video gamers. I am not talking Xbox 360, I am talking the Atari 2600 and Nintendo Entertainment System. The problem is that most American workers are just not finding the drive and motivation within their daily drudge at work. The solution? Introduce game theory into the structure of a company.

Now some business owners are looking to make a game out of their work environment to develop a system that inspires and motivates their employees. Some of those that are trying the gamify method are seeing positive results and behavioral changes in their employees.  With over 70% of American workers feeling disengaged or just emotionally withdrawn from their workplace, there is reason for concern. That is why creating software or an application that utilizes gaming methods could inspire your employees, eliminating many of those withdrawn emotions.

For example, pharmacy services provider Omnicare developed a systematic game with strong role-playing traits called OmniQuest. The intention of the game was to excite their IT service desk employees to show more enthusiasm and drive. With rewards and achievements, the Omnicare executives saw proven results, and most of all behavioral changes in the IT team. They took something as dull as password resetting for customers, and turned it into an achievement. Just one of the many badges they reward. By using gamification in their work environment, Omnicare developed a happier employee, and due to the chain effect of customer service, that happiness proved to be contagious with their customers.

To expand its existing sales effectiveness software suite, CallidusCloud is planning to launch MySalesGame by the end of 2012. Beyond the usual cash incentive of sales, MySalesGame will also reward sales representatives with a social currency that can be saved and spent towards online retail or cash rewards. The goal of the software is to create a friendly competitive environment amongst sales staff to constitute increased leads and sales.

How can you tell if enterprise gamification is something you should consider for your employees? Are meeting deadlines, accomplishing objectives, and overcoming difficult challenges important to the growth and sustainability of your business? Then introducing gaming theory into your business structure could be beneficial for your businesses longevity.

As developers of custom software, mobile and web applications, Zco Corporation can help you creatively gamify your workplace. Contact us to learn how.


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