The game industry is continuously evolving. Do you think game developers thought they would be designing games for social networks? Even designing for a mobile platform? The answer is most likely no. Game innovation is intertwined with technology. When phones transformed into mini computers, game developers changed their approach and expanded to mobile operating systems. Another generation change is social media platforms. Who would have ever thought about Facebook ten years ago? Not many people. Both mobile and social network platforms have catapulted games into more people’s hands than ever before.

All of the avenues available to play games are a gamer’s paradise! It is also a developer’s opportunity. The game market has become very profitable. Also, the game market is very competitive. If you use your resources correctly to design, and market the game, you will see the rewards. The money it takes to develop a game is minimal to the revenue that could be made. When you develop the game, pick all of the distribution avenues, mobile, online, and social networks. Exposing it on all platforms allows for you to generate more profit because of the large amount of exposure.

There are many ways to make revenue from a game. What we are most familiar with is games at a cost, from the start. A cost from the start is usually a less expensive price for the user. Pricing depends upon the complexity of the game, but also the developer’s goal for revenue.

There is also an option to do in-game upgrades at a cost. People may not be familiar with this option, but it is quickly become a popular alternative. With in-game purchases the user receives extra gaming levels or gameplay items. This method is being employed by developers once the user has been given a taste of what the game has to offer, they can’t say no to more.

Here are examples of a few of the most profitable games on each platform:

Mobile
Angry Birds
Developed by Rovio- Estimated $70 million
Take revenge on the green pig’s who stole the Birds’ eggs. Launching the Bird’s across the playing field to destroy the pig’s castle is the goal, throughout all 288 levels.

Social Network
FarmVille
Developed by Zynga- Estimated $100 million
It’s a farming simulation game. Gameplay involving various aspects of farm management such as plowing land, planting, growing and harvesting crops, harvesting trees and bushes, and by raising livestock.

Online
Bejeweled
Developed by PopCap Games- Estimated $75 million
A puzzle game for all ages. The objective of the game is to swap one gem with an adjacent gem to form a horizontal or vertical chain of three or more gems. Two variations of the game can be chosen, normal or timed.


Tags: Angry Birds, Bejeweled, FarmVille, farmville mobile apps, game developers, social network games, mobile game development, social game, mobile gaming industry

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