Augmented reality (AR) combines live video with computer-generated images, sounds, videos or GPS data. Unlike virtual reality (VR), which immerses the user in an entirely digital environment, AR blends digital content with the real world. When the device’s camera is viewing a specific marker determined by the application, it layers the computer effects over what is being seen in real time. Markers can be anything from a small image to an actual city skyline. They can also be tied to geographic coordinates, as the immensely successful Pokémon GO AR game does.
As a business tool, AR apps have been used in marketing efforts, brand awareness, and promotional giveaways. Other uses involve game development or as an information tool that integrates with other applications like maps. A Digi-Capital report predicts that AR will be a $120 billion dollar market by 2020 with hundreds of millions of users.
Zco is one of the top augmented reality development companies in the US and we can provide you with wonderful AR visualizations for your audience. We combine innovations, creativity and research to provide the best augmented reality services to our clients. Our AR developers have a wide range of technical proficiencies and can build a variety of high quality AR solutions for both consumer and enterprise projects.