About Augmented Reality
Augmented reality (AR) combines live video with computer-generated images, sounds, videos or GPS data. When the device’s camera is viewing a specific marker determined by the application, it layers the computer effects over what is being seen in real time. Markers can be anything from a small image to an actual city skyline.
As a business tool, AR apps have been used in marketing efforts, brand awareness, and promotional giveaways. Other uses involve game development or as an information tool that integrates with other applications like maps. Juniper Research predicts that mobile AR will generate 1.4 billion downloads by 2015 and generate $300 million in US revenue in 2014 alone.