Augmented reality (AR) combines live video with computer-generated images, sounds, videos or GPS data. When the device’s camera is viewing a specific marker determined by the application, it layers the computer effects over what is being seen in real-time. The result is an interactive, digitally enhanced environment.
As a business tool, AR apps have been used in marketing efforts, brand awareness, and promotional giveaways. Other uses could involve game development or as an information tool that integrates with other applications like maps. Since the application of AR is so broad, the opportunity for unique ideas and uses are abundant.
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