The success of a mobile app on the market depends on many different factors and variables. Everything from the timing of its launch to influencer endorsements can make or break an application. If you’re planning on developing an app, it’s useful to examine successful apps that came before yours and determining what qualities they share. Are they utilizing certain UI design principals? Are they securing their users’ data in a specific way? Did they implement a novel pricing structure? In this article, we’re going to examine what do great app ideas have in common and how you can apply those qualities to your mobile software.
Low Price Point
Free apps have more or less become the standard in app stores. This gives users a chance to try your app to see what it offers, what are its features and get a feel for it. Many popular apps are freely available across both iOS and Android. Offering apps for free is a useful tactic that businesses use to increase their apps’ downloads, leveraging the huge user base that these two platforms have worldwide. The key to success is to offer enough value to keep users engaged, incentivizing the purchase of advanced features within the application. Offering your app for free can seem counterintuitive, but it’s the best way to secure users and get traction within the market.
Accessible UI Design
Successful apps help users get more done through a clean, smooth, and intuitive user interface design. This is a common attribute shared by successful apps. An app’s effectiveness is tied directly to how users interact with it. Even with the best functionality backing it, an app can fail if its UI/UX is impenetrable. This aspect of the app’s development should be given utmost care while designing it. Try to create a graphics design language that encompasses unique, clean, and polished UI elements. This gives a lasting impression in people’s minds while making it easy for them to navigate your app’s functions and features.
Ease of Use
Eliminating barriers to entry to using the app is another trait successful apps possess and it’s all about presenting those functions to users effectively. You may lose users if they find your app hard to navigate in their initial time with the software. This loss of users is known as a hard bounce, and it can spell disaster for an application that depends on wide adoption by the public. It is important to test your app with different user groups to see how they feel while interacting with the app’s content across different devices and environments. UI elements should be highly visible and text should be readable and straightforward. Overloading too much content or buttons within the interface design may create confusion for users. Spend time making your app usable by different kinds of users.
Fast and Reliable
Performance Have you ever used an app that loaded too slowly, crashed, or completely shut down while running? These kinds of apps will not stay installed on users’ devices for long. All successful apps have fast response times and run persistently on background threads, requiring less than a few seconds to load. On the contrary, poor app performance results in negative user experiences and will eventually reduce downloads, revenue, and brand perception. In order to maintain high performance, an app must be tested properly to ensure consistency and reliability across devices before it’s released to the public. Quality assurance is a key part of releasing a successful app to the public.
Regular Updates and Analytics
Successful apps evolve over time to add or enhance its features and streamline the way they operate. Updates can add new features, address security issues, and improve the reliability of the software. Successful apps have built-in features to record feedback from their customers and to execute in-app analytics. This helps to track downloads, user engagement and retention, and identify which app functions users find the most useful. By viewing the app as a living, breathing product, successful apps retain users by identifying and reacting to their needs, as well as evolving the product to be better over time.
Understanding the fundamental qualities of successful mobile apps is essential to bringing your own app to the market. Even more important than that is finding the right partner to work with to create your software. If you’re considering developing an application, contact one of our account executives today to find out how we can help you leverage our decades of experience creating powerful mobile applications for our clients.