The Secrets of Crowdfunding Success: 5 Strategies to Get Funded

Everyone’s heard the Cinderella stories. A group of friends come up with a revolutionary idea, seek out seed money from venture capitalists, and strike out. All hope seems lost… until they post their idea to Kickstarter and are funded within a week!   The crowdfunding strategies behind these successful campaigns are omitted all too often. The teams use social media, cunning marketing, and branding to create a public buzz leading their Kickstarter projects to...Potato Salad Kickstarter

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Revealed: Apple iPad Air 2, iPad mini 3, iMac 5K

After September’s unveiling of the iPhone 6 and iPhone 6 Plus, yesterday’s Apple announcement might strike some as an afterthought. But with a bit of new hardware and some promised software updates, the company brought one of its buzzwords to fruition.  Apple introduced the iMac with 5K Retina Display, iPad Air 2, and iPad mini 3

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Google Reveals Nexus 6, 9, and Player (Plus Android 5.0 Lollipop)

While specs had been rumored for months, pricing for the new smartphone from Google came as a bit of a surprise yesterday. The complete hardware lineup gets a fresh new name and candy mascot: Lollipop.Nexus 6, 9, and Player (plus Lollipop)

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Business Strategy: How to Implement Mobile Apps [VIDEO]

Our own Account Executive Courtney LeClaire led a workshop session on mobile development at the Small Business Expo in Boston last Thursday.Courtney LeClaire speaks about how to implement mobile apps as part of a business strategy.

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Design, Develop, Market: Boston App Expo 2014

On September 24 and 25 I had the pleasure of attending the Boston App Expo 2014. I was able to attend a variety of presentations regarding UI design, app marketing, and wearable technology. There was a lot to be learned about topics from development to deployment.  

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