Last week, we talked about generating buzz for an app before it hits the market. What about the app that’s already out there? Post-release marketing takes you from the initial launch through updates and, ideally, growing success.
Keep advertising. Web and mobile ads can still be used to promote your now running app. In print, QR codes can be implemented into magazines, press releases, onto your website etc. for people to scan and download your app directly.
With more than two million mobile apps competing for consumer attention, learning which practices work to set your app apart is crucial. In this two-part series, we’ll cover both pre-marketing and post-release marketing. This week, let’s talk about some of the things that help generate buzz before an app is available to the public.
Pass-and-play or solitaire mobile strategy game for up to 4 users
The famed creator of the board game SEQUENCE®, Doug Reuter, proudly introduces the iPad App version of QB8™! Players combine complex strategy that includes cards, dice, and distinctively designed cubes. The app is available in the iTunes App Store for $1.99.
The game of QB8™ can have up to four players. One player can play against the iPad, or two to four players can play by passing the iPad...
Earlier this week at the Geneva Motor Show, Apple unveiled CarPlay, a technology for thoroughly integrating the iPhone into automobiles. It is planned for 2014 models of Ferrari, Honda, Hyundai, Jaguar, Mercedes-Benz, and Volvo cars; other partners include BMW, Chevrolet, Ford, Kia, Land Rover, Mitsubishi, Nissan, Opel, Peugeot/Citroen, Subaru, Suzuki, and Toyota.
The iPhone app provides multiple-choice-themed questions and connects friends
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