Game trailers are an important aspect of any game’s marketing, whether it is for an initial announcement, launch event, or release. Game trailers are a great way to show off your game’s unique features and attractive visuals, letting players know what to look forward to. 


What to Keep in Mind While Creating

The first important thing to remember when constructing your own trailer is to use what makes your game stand out. What are you trying to communicate to your audience? This may be your story line, cool animations, unique game mechanics, or innovative features.
A successful trailer is enticing, short and sweet while taking viewers on a journey to download your game or app. Using a storyboard and laying out the video ensures every second is used wisely. It is especially important to have the first few seconds of the video to be attention grabbing to keep viewers watching.
A trailer aims to hook the audience and get them excited. To create this excitement it is best to add a variety of content to your trailer. This is done through content such as game cutscenes, gameplay, voiceovers, music, and text. Game cutscenes combined with other content can create your trailer. You can even include reviews in your trailer if you have any.
Just like the beginning of the video, the end is quite important. Always include a “call to action” to viewers by providing when and where to download.

How We Do It 

Numerous Zco customers choose to promote their games with trailers we produce for them. We use a variety of content to create videos that tell the game’s story and distinguish it from all the others on the market. To do this we use combinations of game play, music, text, and tutorials – whichever best suits the app.
Our customers can then use their video on their own websites and social media outlets. Having this trailer gives our customers the advantage of showing their audience how to play the game, what to expect, and why to download. Other videos give the background of a game, introducing the purpose and goal while telling an animated story to entice the viewer.
A trailer can be crucial for promoting your game. Teasing your audience with content from the game helps create a buzz for your upcoming launch. Whether you decide to create your trailer alone or enlist some help, it is important to keep these tips in mind.
Need help to gain the advantages of a game trailer? Contact our team with an email or call to (603) 881.9200 to get started today.

Tags: Game Trailers, Game Trailer Animation Development, Game Trailer Animation, Game Cinematics, Game Cutscenes