Traditional media companies have a chance to reclaim some dwindling profits by taking advantage of native and hybrid mobile apps, according to a report titled, Mobile Media Survival Guide: Implications for Media Businesses in the Post-PC World. The PDF report compares and contrasts native apps (residing entirely on a phone or tablet) with web-based content delivery. While the former approach can be more challenging to develop and deploy, it results in more user engagement and, ultimately,...Mobile media marketing

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Mobile phones play a prominent role in Sherlock, the modern-day BBC television reinterpretation of Sherlock Holmes stories by Sir Arthur Conan Doyle. Text messages fly between Sherlock and his allies as well as his adversaries. Compatriot John Watson tracks the GPS of a phone Sherlock carries in “A Study in Pink.” A locked and booby-trapped mobile phone holds valuable secrets collected by Irene Adler in “A Scandal in Belgravia.”Sherlock holmes short stories

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Looking for app marketing solutions to increase your app downloads? Have you considered PPC (Pay-Per-Click) advertising? While Google AdWords' PPC advertising campaigns are most often utilized to drive traffic to a company's website, there is also an option to send ad viewers directly to a mobile app.Internet user using Branded Apps

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A Gartner study released on Wednesday, May 16, shows that Apple has increased its market share of mobile phones sold worldwide to 7.9 percent in the first quarter of 2012.Samsung Galaxy S II

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According to The Christian Science Monitor, many retirement communities and senior centers have been using grants to buy Wii systems for residents. The activities boost hand-eye coordination, promote a sense of community, empower senior citizens, and even help alleviate depression with a gaming system that's easy to understand.game-therapy

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