The term Augmented Reality (AR) describes digitally enhancing a view of a physical, real-world environment. Elements such as text, graphics, and video are overlaid on what a user sees. One way to view these enhanced images is through AR glasses. Check out some of the current AR glasses that have hit the market.   To begin, we start with Google Glass. Hacks are plentiful for using Glass with Google’s own AR game, Ingress, and speculation abounds that official support might...Vuzix M2000AR, this see-through AR system design offers hands-free access to information for industrial users, training personnel, etc.

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The mobile app deals out drinks, suits, and scores   A new mobile app called Beermont Stakes combines horse racing, enjoying drinks, and playing cards. The animated game was developed for iPhone, iPad, and Android devices. A simulated race decides the number of drinks that gets passed out upon completion of the game. Beermont Stakes is now available on the iTunes App Store and Google Play.beermont stakes horse racing game app

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Rate and share leisure spots with mobile social networking app NiteHawk, a new app for iPhone, iPad, and Android, helps users to find and rank the leisure spots close to them. It is available for free in the iTunes App Store and Google Play. The app provides listings of hotels, restaurants, bars, clubs, and lounges in the United States.  Once registered with the app, the user can rank and comment about each leisure spot. Users can connect with each other and see new ranks...nitehawk is a social networking app

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Last week, we talked about generating buzz for an app before it hits the market. What about the app that’s already out there? Post-release marketing takes you from the initial launch through updates and, ideally, growing success. Keep advertising. Web and mobile ads can still be used to promote your now running app. In print, QR codes can be implemented into magazines, press releases, onto your website etc. for people to scan and download your app directly. Encourage...Mobile Ads Display Location

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With more than two million mobile apps competing for consumer attention, learning which practices work to set your app apart is crucial. In this two-part series, we’ll cover both pre-marketing and post-release marketing. This week, let’s talk about some of the things that help generate buzz before an app is available to the public.Mobile app marketing

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