This is a guest post by Sophorn Chhay of Trumpia, a mobile marketing automation company. The mobile lifestyle is taking over. People are spending more time on their smartphones than they are on their desktop computers, and they're spending money as they're doing it. For businesses to get to the top of the heap – or stay there, as the case may be – they need to step up their mobile marketing strategy big time. Along with the reasons why it all matters, here are the...Use mobile marketing to reach customers

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In today’s mobile-first world, it’s difficult to imagine a life without a smartphone. There is an app for everything: shopping, booking tickets, hiring a cab, ordering your favorite cuisine, etc. Ericsson expects the number of smartphone subscriptions to reach 4 billion in the year 2016. In 2015, mobile technology has already started migrating from smartphones and tablets to wearable devices and the Internet of Things. Consumers are syncing their smart devices with...Icons of businesspeople

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Any industry requires interconnected elements to thrive in a given region: not only successful companies, but housing and recreation that can attract and retain skilled workers. A group of business and civic leaders held a panel discussion last Thursday focusing on the challenges faced in the technology sector in Zco Corporation’s home state of New Hampshire.  Leaders panel discussion image displays a map of high technology companies in Nashua NH area

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Ever since Apple announced the release of the new Apple TV on September 9, people have been talking about its new gaming capability. Some say that this will be Apple’s first step to “innovate” the gaming console market; others believe this will just be another gaming device with insignificant impact.   After going though Apple TV’s App Store, here are some of my favorite games so far:  Harmonix Beat Sports Game for Apple TV

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This is a guest post by Dave Bell, Co-Founder and CEO of Gummicube, a company specializing in app store optimization. With the massive migration from the web to apps, even startups that are not “mobile-first” recognize the importance of having a mobile app for their business.Supercharge Your Mobile Startup with App Store Optimization

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