One of the most breathtakingly exciting parts of mobile app development is getting your app to the customers who use it. You might pass a woman in a mall and see her engrossed in your app; maybe instead you’ll overhear a man at the grocery store recommend it to a cashier. It’s a rush.

Trouble is, that rush doesn’t help you find out exactly what people are doing with your app. If you don’t have specific, useable data on how the app is being used, you aren’t able to refine your marketing strategy or make notes for future apps. If, like many app developers, all you know is that 1,817,455 people have downloaded your app, you don’t know as much as you could. Who is using your app to do what and when are they using it? What devices is your app being used on the most?

Smartphone Apps Development
Know who is using your app at different times of the day.

Enter mobile app analytics. They work just like Google Analytics for websites—in fact, Google offers a free mobile app analytics program. The programs are designed to let you know who is using your app, when they’re using it, and how they’re using it. Many of the more complex programs with lots of features cost money, but the expenditure is an investment in the app you’ve created.

The programs generally adds a string command into your app. It’s low priority and won’t interfere with the user’s experience. Mobile app analytics programs, like Localytics, upload the collected data to you when the app user is connected to a network connection. If the app is used when no network connection is available, the data is queued for later upload.


Mobile Analytics Program
Log in to the mobile analytics program to see usage and upload data from your users.

Picture this: you log onto your app analytics interface to find that 90 percent of your users are located in the northwestern part of the United States. You find that most of your users are accessing your app in the morning before and the evening directly after normal business hours. You find out that 80 percent of app uses are from previous users, while 20 percent are from new users. All of a sudden, you have a more substantive idea of how your app is being used—and you can use that information to your advantage.

Don’t take out your wallet right away, even if you think you might go for one of the paid programs. Plenty of mobile analytics programs come for free. Google, for example, offers a JavaScript-based code, two SDKs and a web service to help you track usage. It’s free, not difficult to implement, and works for Android and iOS. The program can even solve the problem website developers have tracking mobile usage of their site by recording and showing information about smartphones that access a website.

If you’re interested in a more expensive program, test out the waters with a free trial or community-based program that offers less features, but gives you an idea of what that mobile app analytics program could do for you. Once you’ve tested it out, you can judge whether a paid program offers more value to you than a free one.


Develop Mobile Apps - Analytics
Track app users all over the world and use your new information to better develop current and future apps.

Give mobile app analytics a try. Plenty of programs are available, so you should be able to find something that works for you. Mobile app analytics will help you get your app to the right users, let you improve its functionality, and generally make your mobile app development projects more successful.

Tags: boost mobile app, analytics mobile, analytics app, mobile marketing strategy, google analytics for mobile apps, app marketing