Understanding the Samsung Smart Hub TV App Market

Late last year, s[edition] launched its stunning art collection app for Samsung Smart Hub TVs.  The inclusion of the s[edition] app to Smart Hub’s extensive selection of apps allows users to make fine artwork the centerpiece of any room. When utilizing the free s[edition] app, users can access a low cost, digital art collection in the comfort of their own living room with a click of a remote.

When we asked s[edition] about the company’s experience working with Samsung, director Rory Blain told Zco, “The Samsung Smart TV App enables us to participate in the latest technologies of connected TVs, which is an emerging market and the future of TV technology.”

Samsung Smart TV App Development

Why Samsung Smart Hub?

Although Samsung is not the only brand vying for control of the Smart TV market, they do have a 34.5 percent US market share for Smart TVs. New industry research from Parks Associates shows that app developers are targeting the Smart TV platform as the next significant growth area because nearly 80 percent of Smart TV owners regularly use apps.

Samsung Smart Hub offers unique apps such as Spotify, ITV Player, Curzon, and Digital Theatre. To complement these apps, Samsung’s TV model UN55F8000BF delivers voice control, gesture control, and a remote control with a touch sensitive pad. Samsung also offers a smart evolution kit so users can upgrade their current Smart TVs with new Smart TV capabilities such as the redesigned Smart Hub and improved Smart Interaction.

Creating a New App For Samsung Smart Hub

Creating a Smart Hub app can offer companies a chance to expand brand recognition on a new platform that promises to influence the growing market of Smart TV app users. We're confident as those numbers grow creators of any kind of app are going to find value in the profitable future of “Smart” technology - especially those that optimize their Smart TV apps for the "lean back" and sharing experience this platform allows.

To speak with a Zco app development expert about getting your own app onto Samsung Smart TVs, email us or call 603-881-9200.


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