Traditional publishers who optimize their websites for mobile devices are finding success, but face challenges selecting the right type of advertising.
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A study of mobile consumers has found that women between 25 and 34 respond more favorably to mobile advertisements.
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U.S advertisers are going mobile! The ComScore report say the number of mobile advertisers in U.S has increased more than doubled over the past two years.
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Apple proudly announced iAd producer, a new tool which uses iAd mobile advertising platform. It is useful for companies to create ad marketing campaigns.
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