Determining how best to implement advertising in a mobile app can be a tricky business.
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A study of mobile consumers has found that women between 25 and 34 respond more favorably to mobile advertisements.
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The amount of money spent on mobile advertising isn't in line with the amount of time Americans spend using mobile devices.
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U.S advertisers are going mobile! The ComScore report say the number of mobile advertisers in U.S has increased more than doubled over the past two years.
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