The augmented reality application was created for outdoor enthusiasts to locate and identify both natural and man-made sites worldwide.
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Using augmented reality technology as a mobile marketing strategy had proven to be a success in many areas. Take a look on some multi-platform AR apps.
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Augmented reality always has a barrier to overcome: the user must first download an app.
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Google Glasses isn't the only game in town. Other companies are also developing augmented reality glasses.
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