The company went from 0 to 2 million in two days.
OUYA, a hot new gaming console that will run Android 4.0, went on Kickstarter with a goal of $950,000. In two days, it has already earned more than $2.5 million. Its popularity stems from its inexpensive hardware, open-source game model and free trials of all games. Anyone capable of Android development will be able to develop for the platform, CEO Julie Uhrman says, without paying for expensive SDK kits that traditional console gaming requires.
It also means game developers can avoid expensive licensing, retail and publishing fees.
OUYA offered rewards like reserved gamertags, early consoles, engraved consoles and early SKD kits for different pledge levels. The 2000 $90 OUYA consoles are already sold out, though some are still available for $99. The lowest pledge level, $10, lets donors reserve a gamertag before the launch. The highest pledge gift comes with a $10,000 pledge and includes a private, pre-launch dinner with developers and designers. The donors username and donor ID will also be engraved into every first-run console produced.
Gamers and developers can take the console apart easily without voiding their hardware. It's held together with basic screws. Once inside, users are free to play with the hardware. Peripheral devices can be connected via USB or Bluetooth LE 4.0. The console itself is based on a Tegra3 quad-core processor and includes:
All consoles will ship with a wireless controller that features two analog sticks, a d-pad, eight action buttons, a system button and a touchpad. Donors can pledge an extra $30 to receive an additional controller with the OUYA console.
The team at OUYA is excited about the potential that comes from the extra donations. Uhrman says the team in the office was hitting the refresh button on the Kickstarter campaign every few seconds, watching the donations climb. According to an article in Business Insider, OUYA developers plan to listen to the community and see what they want from the additional money, as well as work with game developers to have more games ready at launch.
If you have an idea for an Android game, remember that Zco offers exceptional Android game development services. Give us a call at 603-881-3000 to learn more.
Zco Corporation is a custom software company with headquarters in Nashua, New Hampshire, USA specializing in mobile app development, enterprise software, and 3D animation.
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