Taking pictures and texting are among the top activities for mobile phone users, according to a new report from the Pew Internet & American Life Project. That is, besides making phone calls.
The report found that a number of activities had grown in popularity over the years as mobile phones have become more sophisticated. The percentage of owners using mobile phones to take pictures climbed from 76 percent in 2010 to 82 percent in 2012; those texting increased from 58 percent in 2007 to 80 percent in 2012.
Other activities showed even steeper increases, presumably because customers are switching to smartphones from more basic phones. Accessing the Internet climbed from just 25 percent in 2009 to 56 percent in 2012, while sending and receiving e-mail increased from 19 percent in 2007 to 50 percent in 2012. Downloading apps also increased, from 22 percent in 2009 to 43 percent in 2012.
All activities other than making calls showed a marked decrease as survey respondents got older. 65 percent of respondents aged 18-29 said they’d downloaded apps, while just 8 percent of those 65 and older said they had, for example.
Mobile Shoppers Increasing Too
All of the Pew data came from summer or spring surveys; a more recent indicator shows that shoppers are becoming more comfortable making purchases online with mobile devices. According to an IBM analysis reported by the New Mexico Business Weekly, more than 18 percent of visits to retail sites on Cyber Monday were made on smartphones or tablets, which was 70 percent more than in 2011. Mobile devices accounted for a somewhat smaller percentage of actual sales – 13 percent – but that’s a 96 percent increase over 2011.
More than 7 percent of online shoppers used an iPad on Cyber Monday, while 6.9 percent used an iPhone. Only 4.5 percent used an Android device.
How do you use your cell phone? Did you use your mobile device to take on this year's holiday deals? Let us know in the comments!
Zco Corporation is a custom software company with headquarters in Nashua, New Hampshire, USA specializing in mobile app development, enterprise software, and 3D animation.
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