A new study from PopCapGames shows that about half of all gamers in the United States and United Kingdom prefer mobile devices as their primary gaming device.
Solutions Group, an independent research firm, performed the study on behalf of PopCapGames, which is owned by Electronic Arts. More than 2300 gamers from the U.S. and U.K. were surveyed. Of those, 50 percent said they prefer gaming with a smartphone at home. Tablet owners had an even stronger preference for gaming at home, with 74 percent of respondents saying they preferred playing at home.
Dennis Ryan, the Vice President of Worldwide Publishing at PopCapGames said that many people are getting into gaming for the first time via mobile devices. He continued to say that “mobile gaming" is invading the last bastion of video game consoles and personal computers: the home.” In the past, the primary home gaming platform was console or PC-based, not mobile. Responses to the study show a shift in the preferences of gamers.
69 percent of survey respondents said they preferred playing mobile games at home on the couch, with on a bus or train coming in second at 63 percent. 57 percent preferred playing while laying in bed and 41 percent like to play while watching TV. Tablet users had an even higher preference for playing on the couch and while watching TV, with positive response rates of 78 percent and 52 percent respectively.
According to John Gaudiosi of GamerLive, gamers with smartphones are more likely to play in situations like waiting rooms, restaurants before going to the table or in line at stores.
A smaller number of gamers admitted to playing in situations where gaming may have been frowned upon, according to DigitalMediaWire. Two percent said they've played during a movie at a theater. Six percent admitted to playing during work, while eight percent said they've played mobile games during class.
The survey also revealed that mobile gamers are largely male, at 60 percent of users. 69 percent were under the age of 35 and 78 percent play mobile games every day.
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