Privacy concerns have been raised after the Wall Street Journal recently published results from an investigation into more than 100 apps for the iPhone and Android phones. The results indicated that more than half of the apps they investigated were sharing the users personal data without permission. The personal data shared includes the age, gender and location of the Smartphone user.

Although the concern has been raised, the rationale behind the data sharing is simply for developers to sell mobile ad space. With the app, and users personal information in tow, developers can sell ad networks customized advertising campaigns. For the full story, please see http://on.wsj.com/h54IkI.


Tags: wall street journal report, advertising campaign, App Privacy Concerns, Mobile Apps Privacy

Categories

Archives

Subscribe