With more than two million mobile apps competing for consumer attention, learning which practices work to set your app apart is crucial. In this two-part series, we’ll cover both pre-marketing and post-release marketing. This week, let’s talk about some of the things that help generate buzz before an app is available to the public.
Know your audience – and target them. Who might use your app? Do they have common interests or demographic characteristics? Knowing this will allow you to promote in places where your audience will see the posts and hopefully want to become engaged in discussion.
Scope out the competition. While competitors can be a threat, they can also provide for an opportunity. If you have a competitor who has developed a similar app, you can go and look at customer reviews to see what they liked and what they didn’t like. Take those findings to tweak your app into a better version.
Let the world know what’s coming soon. Teaser websites are a great way to get people excited for your upcoming app. Spill a few exciting details about the app but leave people hanging so they want to check it out after launch. Have curious visitors sign up to be notified upon its release.
Design for success. The aesthetics of an app are almost as important as the functionality. If an app’s logo or screenshots are not appealing, why would people want to find out more about it? You could have the best app in the world but if you don’t take the time to focus on the design, it’s unlikely that people will want to take the time to discover more.
Get social. Finally, social media platforms like Facebook, Twitter, and LinkedIn encourage people to get talking about your upcoming app. On these sites you can share information, start discussions, and purchase ads. Constant engagement with your audience is what will bring you the most success. Word of mouth is the best way to start trending, increasing demand before your app’s release.
In fact, building social connectivity into your app during development is one of the best ways to get it noticed once users start downloading – but we’ll discuss that next week. To find out more before then, give a Zco mobile app development expert a call at (603) 881-9200 or email us.
Zco Corporation is a custom software company with headquarters in Nashua, New Hampshire, USA specializing in mobile app development, enterprise software, and 3D animation.
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