Now that mobile apps have become an integral part of many people’s daily lives, mobile marketing and advertising strategy has become immensely important. This is where ad networks come in - websites, products, and even other mobile apps can be promoted through in-app advertising. According to Ad Age's Mobile Fact Pack report, mobile ad expenditure will rise 75 percent by the end of 2013, with about $8 billion spent exclusively on mobile ads.
A Gartner report on mobile app store revenue indicated that in 2013, while pay-to-download apps will account for 75.9 percent of app revenues, free apps comprise 91 percent of all downloads. Some of those apps earn money with in-app purchases, but many survive with in-app advertising. By 2017, Gartner predicted, 14 percent of all revenue from apps will come through advertising.
All the top ad aggregator networks can be built into mobile apps to help monetize them:
To build advertising directly into your mobile app, contact Zco at 603.881.9200 or email us!
Zco Corporation is a custom software company with headquarters in Nashua, New Hampshire, USA specializing in mobile app development, enterprise software, and 3D animation.
NEW HAMPSHIRE, HQ
58 Technology Way, Suite 2W10,
Nashua, NH 03060, USA
Phone: (603) 881-9200
745 Atlantic Ave,
Phone: (855) 926-2777