If you have a business and haven’t developed a mobile app, you’re missing out on a huge market. According to TechCrunch, the number of mobile devices will exceed the world’s population by the end of 2012. Mobile data traffic has more than doubled each year for the past four years. The numbers indicate that America loves its mobile devices. They’re how people stay connected to each other and to services.
A great app should have utility. That is, customers should be able to do something with it. One great example is the Pizza Hut app, launched in 2009, according to Forbes Magazine. Pizza Hut’s app lets people create pizzas with drag and drop, then have the order sent to a local store. In less than a year, it generated $1 million in sales.
An app for your business should also be fun. The number 2 app on Forbes list was the SitOrSquat app from Charmin. It uses GPS to locate local bathrooms and shows a user the features and cleanliness of each result. Useful, yes, but the app also offered a laugh for a person trying to find a bathroom on a trip.
Your app can offer customers important information. It can relate directly to your business or to the interests of your clients. The U.S. Open app let fans find out scores, schedules and news about the tournament live. American Express and IBM co-sponsored the app. Both companies advertised to customers who downloaded it.
Each app not only offers users utility, fun, or information, but it also keeps them engaged with the brands. Nestle’s Purina app, which helps pet owners locate resources to care for their furry friends, has the Purina logo up top. When a pet owner stops to purchase pet food, Purina has name recognition and may make it into the cart.
Mobile apps help you reach more potential clients, interact with customers, and can even generate revenue. Once you have one set up, you can announce promotions, get feedback, and engage in social media through your mobile device. Even better, they keep your branded app in front of customers. All of these benefits are becoming hard to ignore. Have you considered developing a mobile app for your business?
Zco Corporation is a custom software company with headquarters in Nashua, New Hampshire, USA specializing in mobile app development, enterprise software, and 3D animation.
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