Enterprise mobility is the trend of employees moving out of the traditional stationary office and the migration of corporate data to cloud and mobile storage. With mobile devices on hand 24/7 and the ability to access data stored on a cloud virtually everywhere, it is no surprise companies are embracing the concept of enterprise mobility.
Why mobilize employees?
The mobilization of employees in a business can positively affect productivity and increase revenue. A previous blog entry, “Survey Says: Custom Mobile Applications Increase Sales and Productivity,” discusses how there is at least a 25% increase in forecast accuracy, field selling time, and win rates when custom enterprise applications are implemented. Even though there is proof in statistics that enterprise mobility has the ability to increase revenue, the big question remains: what are the different methods to mobilize employees?
Mobilizing employees using BYOD and BYOA
BYOD stands for “bring your own device” and BYOA stands for “bring your own app.” Some companies are utilizing these two methods to cut costs or to incorporate mobility into their corporate culture. There are many advantages and disadvantages to these methods.
One advantage to the “bring your own” methods is that employees are usually very familiar with the devices and apps they are using. There is no learning curve or education that needs to be done because they are already accustomed to the quirks within the applications and devices. This allows employees to work quickly and efficiently.
The disadvantages to this method involve security. If security is a big concern for organizations, this may not be the best option. Since the employees are using personal devices and public applications the IT department will have minimal control over data shared, security of files, and security of devices.
Mobilizing employees using enterprise applications
Another method to bringing mobilization into a business is the integration of custom enterprise applications. Companies are now creating custom mobile applications that cater to specific department and employee needs. Like the BYO methods this approach has its advantages and disadvantages.
One of the advantages to custom mobile applications is that a business can tailor the apps to their employees. An example is if the sales team is out on the road and needs an application for data entry, email, and client presentations, an application can be created to cover those specific functions. Also, as a company creates numerous applications they can have their own mobile enterprise application store which houses all the approved applications for company devices. The second advantage is security. Since the application has been created and approved by the organization it is considered a more secure platform to go through an enterprise app than a public app from the general app store.
The disadvantages of custom enterprise apps are the learning curve and cost, though both can be overcome in the long term. Since custom applications are created by or for the organization, there will be a learning curve for new employees to get a handle on all its features and capabilities. Also, a big concern for organizations is an ROI for investing in enterprise applications. It has been concluded by a Nucleus Research Study that sales individuals armed with mobile applications saw an increase in productivity by 14.6 percent.
How to get started
In conclusion, enterprise mobility is becoming our future, and even though there are different avenues to get to the end result, the goal of every business is increased growth and productivity. If you would like to speak to someone about mobilizing your business call (603) 881-9200 or email us.
Zco Corporation is a custom software company with headquarters in Nashua, New Hampshire, USA specializing in mobile app development, enterprise software, and 3D animation.
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Phone: (603) 881-9200
745 Atlantic Ave,
Phone: (855) 926-2777