Celebrities are always looking to expand their brand in different ways. For many, using apps as a promotional tool is a way to create an experience unlike any other for fans. Zco Corporation has extensive experience in developing all types of apps, including ones for celebrities.

Every type of celebrity is getting into the app craze: sports stars (Tiger Woods, Shaquille O'Neal, Floyd Mayweather); musical artists (Eminem, Lady Gaga, Britney Spears); actors and actresses (Samuel L. Jackson, Jennifer Love Hewitt); celebrity chefs (Rachael Ray, Jamie Oliver); and TV personalities (Rachel Maddow, Chelsea Handler).

Celebrity promotional apps can give fans a behind-the-scenes look at a celebrity's life by featuring exclusive photos or videos. An app could have an animated version of a celebrity and include sound bytes of quotations from movies or popular catchphrases. For musicians, an app could allow fans to access new music and music videos, view the latest tour dates or sing along to a favorite song (and record it). Through an app, celebrities can share workout routines, diets, recipes, videos and even information many people might not know, like favorite books, movies, music or food.

A concept within an app that is gaining popularity with fans and celebrities alike is photo alterations. This allows fans to look like their favorite celebrity or even make it look like they're in a photo together.

Eck celebrity promotional app for iPhoneAn app developed by Zco Corporation that embodies what a great celebrity app looks like is the Eck App. The iPhone app is all about Dennis Eckersley – Hall of Fame MLB pitcher and currently one of the most colorful baseball commentators on TV. The Eck App allows users to sharpen their Eckersley vocabulary, play a trivia game featuring his unforgettable jargon and don his unique and unforgettable mustache and hairstyle.

Apps are a great and unique way for celebrities to allow fans into their world. Fans can stay up-to-date with the latest news about the celebrity and also may be able to connect with other devotees. An app allows celebrities to showcase the very talents that made them famous in the first place, and it allows them to be in control of what content goes into the app.

To learn more about celebrity promotional apps, please give us a call at 603.881.9200 or hit the ‘request a call' button to contact one of our account reps.


Tags: celebrity applications, Celebrity Apps, celebrity photo apps, Celebrity promotional apps, Dennis Eckersley, Eck App, promo apps, promotional apps

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