Android phones made up more than half of the smartphones sold in the US in the three months ending February 2013, according to a new report.
The Kantar Worldpanel ComTech USA report pegged the proportion of Android devices at 51.2 percent of all smartphones sold in the US in that time period. In second place, as one might expect, was Apple’s iOS, the operating system that runs the iPhone, with 43.5 percent of the market.
Android’s numbers amounted to a 5.8 percentage point growth compared to the same period the previous year, while iOS went down by 3.5 percentage points. Android is undeniably taking a lead in the smartphone war, but it’s no longer a two-horse race.
Way back in third sits Windows Phone, and it has a lot of catching up to do. With just 4.1 percent of the US market in the three months ending February 2013, Microsoft’s entry is ever so slowly gaining market share. It easily beat BlackBerry, which went from 3.6 percent of the market a year ago to just 0.7 percent this time around.
BlackBerry at least has the excuse of a brand new operating system debuting after this measurement was taken, so consumers were leery of buying in before the changeover. For Microsoft, this was right on the heels of the release of Windows Phone 8.
Across other world markets, Android holds an even more commanding sales lead. In Australia, Android leads iOS 61.4 percent to 32.5 percent; in Great Britain, 58.3 percent to 29.0 percent; and in Germany, 71 percent to 18.7 percent. In Mexico, while Android captured 55.8 percent of sales, iOS accounted for just 6.8 percent, and BlackBerry retained a quite respectable 20.2 percent.
All this means that while Android is dominant, it’s hardly the only game in town. When planning your app distribution strategy, keep these sales share statistics in mind. Email us to get started on your app!
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